A perfect bio – works like magic! Yet most people fail here. Below are the steps to optimise your Instagram bio –
- Must States – “Why People Should Follow Your Page”, “Brief Description Of Your Business” and a Strong CTA(Call To Action) To Capture Leads
- Avoid using complex words. The simple it is, the better it is.
- Use emojis to decorate.
Studies show that the majority of accounts just post randomly on Instagram but if you want to achieve desired success it requires posting strategically. There is a pattern you must master to deliver better posts. Let’s categorise posts into 3 types –
- Events Or Trends Related: Every day is a special day, you must find the ideal events or trends for your location and domain and then create posts targeting that. This will provide you higher reach and engagement.
- Posts With CTA: Create posts with call-to-actions that directly promote your service or product.
- Suprise With Your Content: Now comes the exciting part! Share amusing behind-the-scenes footage, relevant information, facts about what you do, and personal content to surprise your Instagram followers! It will spice up your material a little.
It is very important to have a nice harmony within your page. Everything should follow a creative theme inside your page, preferably related to your brand’s colour scheme. It will appear more professional and will encourage more people to follow your page. Here are some free tools that you could use to create appealing posts –